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Event Details
The Centre for Sustainability and Excellence (CSE) and the Sustainable Business Network of Washington (SB NOW) are proud to present:
“Green Marketing vs. Green Washing: Even good intentions in marketing are being met with lawsuits and regulatory fines.”
Join the CSE and SB NOW, along with a panel of experts, to discuss Green Marketing and how to avoid the dangers of Green Washing. False or loose “green” claims made by companies regarding the environmental impacts of their products or services do not necessarily involve a purpose to deceive. Being guilty of Green Washing can depend greatly on what the consumers perceive the green claim of products or services to mean. The creation of vague or broad environmental claims by companies, featured on products or websites, are subject to fines and lawsuits by regulatory agencies and competitors in the market.
Come hear industry and regulatory experts discuss how to avoid the pitfalls of Green Washing, and create a strategy for communicating the environmental impacts of your company’s products and services.
Food and beverages will be served during the breakout networking session, towards the end of the event.
This roundtable event will be hosted on day one of CSE’s accredited training workshop on Sustainability and Corporate Responsibility.
When & Where
Hilton Alexandria Mark Center
5000 Seminary Road
Alexandria, Virginia
Washington,
DC 22311
Tuesday, September 14, 2010 from 5:30 PM to 8:00 PM (ET)
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Hosted By
Centre for Sustainability and Excellence (CSE)
We are a leading advisory and training organization, offering Advanced Workshops for Sustainable Development. Our executive training workshops create awareness of new business models and ideas, keeping management up to date, as well as motivate participants and transform the Organization into a Learning Organization supporting Corporate Sustainability. Our unique training workshops fulfill the special needs & expectations of company executives.
To know more about this program or the CSE, you may speak with someone on our team by calling 773 867 8647.
